The Newest Generation: Gen Z
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There are approximately 73 million Gen Zs, those born after the year 2000, and they are quite different from their Millennial counterparts. In addition to never knowing life without a smartphone, here are some other interesting statistics from an article entitled, “Move Over, Millennials; Generation Z Is Here,” by the Society for Human Resource Management (SHRM) that may shed some light on how best to engage with this emerging workforce:
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91% of Gen Zers reported that technical sophistication would impact their interest in a company.
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84% report preferring face-to-face communication ahead of digital communication.
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76% are willing to start at the bottom of the corporate ladder and work their way up.
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75% would like multiple roles within a company.
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62% would prefer to customize their own career path.
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61% said they plan to stay with their company for more than 10 years.
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Generation Z is also keen to looking after their money and making the world a better place.
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